If you’re a self-publishing author on Apple, Amazon, Kindle, Smashwords, Draft2Digital, or B&N, there’s a need for you to be familiar with metadata and how it helps search engines “discover” your creation. Once they know your book exists, they can include it in the list of search results.
Search engines use book metadata to list your book as an entry whenever potential buyers hit the search button. The most basic definition of metadata is that its information about something else. In the case of books, the basic metadata includes details of the author, title, publication date, publisher, subtitle, and many more.
Why is metadata important for self-publishers?
There are thousands of books being published daily on the Internet. If you want to boost your book sales, you have to ensure that your customers can find your book in that sea teeming with other self-published books.
This is where metadata comes in. When done right, it will highlight your book and make it stand out from the rest. All of the details pertaining to your book will be indexed to make it more discoverable for potential customers. You will also notice a difference in how your book is listed on Amazon, Kindle, etc.
How do you create a good metadata for your book?
Crafting a good metadata for your book is the perfect marketing tool that helps you sell more. The first thing you have to do is to create a list of targeted keywords that will allow search engines to bring attention to your book. The list generally includes relevant keywords and key phrases, author’s details, and book descriptions. There are software packages now that generate high-performance metadata, which can increase your book’s discoverability.
Once your master list is done, you need to disseminate it through these channels:
- Guest blog posts
- Promotional appearances
- Social media profiles
- Amazon Central author page
- Website author page or book pages
- Any online retailer
- IngramSpark record
- ISBN record
When you upload your work to any distributor, retailer, or wholesaler, you’ll be asked to fill out a form. You need to input the details of your book that will be used to create a database of information.
When web searchers start looking for a particular book or book recommendation, the database will be examined if it matches the search or not. Keep in mind that if the details provided in the database is incorrect, inaccurate, or incomplete, your book will not appear in the search results.
As the world of metadata keeps on evolving, experts are developing an enhanced metadata that goes beyond titles and ISBN numbers. For now, learning the basics and making sure that your metadata is accurate and correct can have a huge impact on your book sales.