Introducing Online Reputation Management and Its Relevance to Your Brand

the seo processAre you worried about how the public perceives your brand? Salt Lake City SEO companies specializing in reputation management can give you a hand in these matters. For now, we have a few guidelines for your consideration.

How a person or a company appears over the Internet depends on available content presented by search engines. There are numerous platforms online where a company may introduce its brand and products. These platforms can expand the scope of influence of a brand name exponentially.

Brand exposure and over-sharing

Social media platforms are especially powerful in improving exposure to search engines, which in turn introduce a brand to the public. It can be unfortunate for a company that hopes to put its best foot forward to gain a bad reputation due to questionable content and over-sharing of information.

Fortunately, online reputation management experts are around to guide companies in their SEO efforts, and at the same time help them deal with issues.

How online reputation managers can help

There is no real regulation over the internet. Millions of people are using it, and some of them are using it to the disadvantage of others. Content may be removed from a site, but the damage that has already caused takes a long time to dissipate.

Online reputation managers will tell you that proper representation is the key to successful online branding. If you are clear what your company is about, it is difficult to misunderstand. Lack of vital information is one of the leading causes of unfavorable feedback.

Online reputation management is relevant to you today because you intend to promote your company as a provider of quality services. Maintaining a good image will depend on how you react to bad publicity or criticism.

Experts agree that reacting quickly and politely is the best way to move forward with reputation intact. It also gives a good impression to your audience that you do not hide criticism, and that you respond to it appropriately and professionally.

4 Easy Tips to Boost the Quality of Indoor Air at Your Workshop

Man talking to a worker

Man talking to a workerWhen you run a workshop, it’s normal to get concerned about the quality of indoor air. You are aware how unclean indoor air can affect the comfort, health, and productivity of your workers — but that’s not all. Poor air quality can be a turnoff to clients who visit your workshop.

Here are tips to make sure you keep the air clean and refreshing in the workshop:

Invest in a dust extractor

The application of dust extraction systems in industries and other commercial shops has been in existence for a long time. A dust extractor boosts the quality of breathable air by removing the particulate matter in the air. To keep air always fresh, run the dust collecting system for a while every day before leaving the workshop.

Install good ventilation

Your workshop should have adequate ventilation to allow circulation of air. A poorly ventilated shop attracts mould and dampness, posing a great risk to the health of your workers and the state of the equipment and material in your workshop. Most states have organisations that recommend certain standards of ventilation in all workplaces. Failure to comply with these standards could have disastrous results.

Periodically test for air contaminants

There are many air contaminants that can compromise the quality of your air without your knowledge. These contaminants include radon and carbon monoxide. These gases are colourless and odourless, yet can cause fatal diseases. Radon, in particular, causes lung cancer. To keep your workers and clients safe, install detectors and carry out tests every once in a while.

Use eco-friendly cleaning products

Obviously, you’ll need to clean your workshop regularly to keep it conducive to your employees and clients. Be careful what supplies you use for cleaning as some of them contain dangerous chemicals that could pollute your indoor air. Go for environmentally safe options instead.

While the problem of poor indoor air quality is pertinent in many workshops, it is not insurmountable. With just a few simple initiatives, you can keep your air always clean and healthy for everyone.