Is your current SEO campaign no longer working? Perhaps it’s time to perform an SEO audit for your website. After all, SEO is an industry that is constantly changing. Plus, with all the expected Google updates this 2017, it seems that an audit will not only be beneficial in checking site optimisation issues but will also be instrumental in adjusting to the possible changes in the industry.
Here is a quick seven-step SEO audit you may want to perform this year:
Determine Your Strategic Objectives
As SEO experts in Brisbane always say, it is essential to determine your strategic objectives whenever you start or revise a campaign. These sets of objectives will help you keep your campaign focused and achieve your goals in the end.
Re-examine Your Current Set of Keywords
Are you targeting the right, quality keywords? During the audit, the keyword analysis will give you an idea of which keywords are performing well and which ones are not.
Validate Your Keywords
Now that you know which keywords to focus on, the next thing to do is to validate them. The best way to do it is through a competitor analysis. This way, you’ll know how competitive your keywords are.
Identify Technical Issues
Apart from problems in the selection of keywords, you must also check if there are technical issues on your site. Does the website load fast enough? Is there any duplicate content? These problems can hurt the user experience, as well as your search engine performance.
Perform Page-Level Analysis
From looking at the whole website, now is the time to inspect each page. Check if each keyword-targeted landing page is updated and correctly optimised.
Inspect the Content
With the rise of 10x content and semantic search, ‘good’ content no longer works efficiently. Re-shape your current content strategy and improve it with all the Google updates in mind.
Do a Link Analysis
Are your backlinks strong enough? Spend a large portion of your audit time analysing your link profile. Don’t forget to check the link relevance, authority, and diversity. After all, backlinks can make or break any SEO campaign.
After the first audit, make audits a habit and perform them at least once every quarter. This way, you can make sure that your website always works perfectly. If doing so sounds a lot of work for you, professional SEO companies can do the regular audits for you.