Rumors regarding the strategy Apple will employ in marketing and selling their highly anticipated product, the Apple watch, continues to circulate as the release date approaches. According to people who claim to work with the company, as well as various leaked documents, walk in customers will not be able to purchase them during the launch date. This is because the company will not be selling the Apple watch on purpose, but instead offers online pre-sales starting on the 10th of April. With a two-week waiting period prior to its delivery (April 24), owners will have the opportunity to experience a hands-on “try-on” appointment of these watches. This will give them a head start of learning to operate the device and maximize its full potential. Such appointments shall take place at Apple retail stores in order to help make up their mind.
MacRumors however got training documents that suggest Apple will not allow any walk-in retail purchases for their new gadget during tis launch. They will instead require customers to make an online product reservation in order to hold specific Apple Watch model at their desired retail store. The new “Product Reservation” system that Apple will implement shall replace the existing “Personal Pickup” system. The retail-training document of apple indicates that “If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app.”
Sources who work closely with Apple also suggests that the company is expecting a low inventory for the Apple Watches. The also noted that the “try-on” appointments also do not serve a specific Apple Watch for purchase. Apple will eventually allow walk in purchases, though not until the “early” wave of demand is gone.
The watch will be available in only nine countries (US, UK, Australia, Canada, China, France, Germany, Hong Kong and Japan) while other countries will have to wait longer before seeing them in their retail stores. The Apple Watch comes at a hefty price that ranges from $349 to $17000.
Apple said that only the aluminum sport edition would be the only one that will start a $349 and that is for the smaller 38mm version. The glossier stainless steel variant on the other hand is slightly more expensive at $549 and goes up to over $1000, depending on the size and configuration. The most expensive variant, however, is the gold watch edition, which will be in limited supply. It will cost a customer $17000.