E-commerce is a huge venture that’s bound to grow even further as more people take their shopping online. Constant growth, however, means constant competition. Whether you’ve been in e-commerce for several years or are just starting, it’s important to stand out by staying ahead of the pack. You can achieve this by applying these practices to your e-commerce website.
Get an SEO Consultant
If you’re thinking of hiring an SEO consultant, make sure you find one who specialises in e-commerce. A consultant who understands the special SEO needs of an e-commerce website will help make sure your store stands out and maximise your profits.
Do the Right Keyword Research
Too often, companies try to target either very broad or highly competitive keywords. Instead of going for the extremes keywords-wise, target keywords that are highly relevant to your product, have high local search volume and score a low difficulty rate in whatever keyword tool you’re using.
Organise the Structure of Your Website
Create a solid internal link structure by organising pages by category and sub-category. This ensures Google’s bots can crawl and index the pages of your website. This not only improves your site’s rankings but also makes it easier for your visitors to explore the site.
Optimise Internal Pages
With Google’s emphasis on unique content, it’s crucial to optimise both category and product pages with content not found anywhere else on the web. For instance, if you have thousands of product pages, start with the bestsellers.
Encourage User-Generated Content
As it can take forever to write unique descriptions for each product, it would be best to take advantage of user-generated content. These types of content improve each page’s SEO and boost conversion rates. In fact, research shows a majority of online shoppers buy products only after they have read the reviews.
These practices can help you boost the SEO on your site. Although managing an e-commerce store may not be easy, it is possible to succeed when you do great SEO for your site.