Top 3 Reasons to Hire a Digital Marketing Expert

digital marketing expertsSome companies choose to handle their digital marketing campaigns on their own. They argue that it is less costly and no one can understand their needs better. While this may be true, there will come a time when you will need to evaluate your progress and decide whether to outsource. When should you do this?

When you have too much to handle

Multitasking or having diverse skills is an excellent quality, but at times, you may not give all your responsibilities the attention they deserve. When you have a lot to accomplish, you will only do the minimum required, which, in turn, lowers productivity. To avoid this, delegate some tasks to experts.

Getting a digital marketing agency in Massachusetts to handle your campaigns will not only improve the results but will also give you more time and energy to focus on other issues. Also, because of the dynamic nature of the online space, you need to keep on updating your knowledge. This may be hard for someone with a lot to handle.

You do not know it all

Yes, they are digital experts because they have taken the time to learn, practice and continue improving in the field. Bringing their knowledge on board ensures that your company integrates the latest technology and methods.

When facing challenges

Because you do not know everything, you may encounter marketing challenges that only an expert can solve. Your conversion rates may go down or encounter issues that taint your image. If you do not know how to solve the problems, calling in an expert will not only bring solutions but also save you many sleepless nights, a reputation and boost growth.

A digital marketing agency may be an added cost, but when you hire experts, the effort they put in will most likely translate to more business for your enterprise.

Why T-1 Internet is Better for Your Business

Male employee using pcSince the 1990s, there have been different technologies for Internet access. These technologies moved data from telephone modems running at 14.4kbps to today’s DSL and ADSL lines running at speeds of several megabits.

In the past two decades, voice and data services providers such Apex Telecom continue to offer T-1 Internet connections. The technology may be old, but for today’s businesses, T-1 is still a cost-effective solution.

The T-1 Internet

When it was first offered, the T-1 used copper cables. Today, it uses a fiber optic line directly connected the office. It can carry up to 24 voice channels, or data at 1.544 megabits per second (mbps). If used for voice, it connects to the office’s phone exchange system. If it carries data, it connects to the office network router.

As an office connection, it can handle voice and data traffic for several users. The voice and data T-1 line would be connected to a web server at the other end of the line. If the T-1 Internet is not enough to support the required bandwidth, there are other common and faster line connection speeds:

  • T3 at 43.232 mbps
  • OC3 at 155 mbps
  • OC12 at 622 mbps
  • OC48 at 2.5 gigabits per second (gbps)
  • OC192 at 9.6 gbps

DSL and T-1 Internet

T-1 Internet speeds may seem unimpressive. Residential DSL speeds can go faster depending on the location and the service provider, but most DSL services usually have speeds of 10 mbps. But there is a key difference between DSL and T-1, including allied technologies.

DSL are usually oversubscribed and run on a shared network. The DSL connections in the neighborhood run on the same cable. In contrast, T-1 connections are faster, as they use fiber optic cables. A business owner may decide to go with DSL or with T-1 depending on their requirements. The advantages of T-1 makes it a viable option for most companies that require a stable Internet connection throughout the day.

The Role of SIP and VoIP in Improving the Way We Communicate

A VOIP phoneRecent advancements in online telephony technology have allowed businesses of all sizes to decrease communication costs while enjoying a richer experience. Session Initiation Protocol (SIP) and Voice over Internet Protocol (VoIP) are some of the most widely used models of communication.

They both provide the foundations for Internet Protocol or IP technology. They connect calls via the internet, increasing productivity and providing opportunities for the user to save money. While people often use them together, they still have their differences.

SIP Defined

People often ask what SIP is used for and they usually tend to interchange the term with other standards. SIP is actually an efficient and powerful communications protocol that allows the user to send multimedia messages to several parties.

It is used by anyone who communicates over the internet with his or her mobile devices or computers. SIP can transmit all forms of media including video, voice, and data.

Companies – or those with remote workers and numerous branches whose workforces rely heavily on multimedia communications – favor SIP over other systems. However, it requires strong IT support as it is more difficult to set up than VoIP and other similar services.

Understanding VoIP

People use VoIP to send voice messages over the internet. Popular apps such as Skype rely on this technology, and they contribute to its already rapidly expanding industry. Unlike SIP, VoIP is more ideal for small businesses with a few other locations.

Key Differences

To put it simply, VoIP allows for the making and receiving calls over internal networks or the internet. People use SIP, conversely, to launch, change, or terminate the transfer of media such as VoIP calls. VoIP covers only voice messages while SIP can transfer any kind of media, often for free.

Businesses looking to improve their communication lines can benefit significantly from these two protocols. It is only a matter of whether they have the right support team to facilitate and maintain it.

4 Modern Ways to Secure Your Business

Business, technology, internet and networking concept. Young businessman working on his laptop in the office, select the icon security on the virtual display.When you run a business, one of your biggest responsibilities is to make sure that you protect your staff, inventory, and information from malicious people out to sabotage you. With the modern criminal getting more sophisticated with their methods, this is easier said than done. With these creative ways, however, you can keep your business safer.

Secure your data.

The onset of digital era was a significant boost for businesses of all kinds. Thanks to technology, you can now reach clients on a global scale. But with the digital age also comes the threat of cybercrime. To keep your business safe from data theft, consider installing VPN tunneling software that lets you share sensitive data with your stakeholders safely.

Install an alarm system.

Alarms have been long been a trusted security feature for homes, cars, and businesses. That’s because alarms work. Find a suitable alarm system for your business and install it on key access areas. There are modern alarm systems that are motion-activated. When set off, alarms draw attention that dissuades criminals from advancing with the break-in.

Set up a surveillance system.

When you are still a start-up, you may want to avoid spending on a quality security system for your business. A surveillance system may set you back a couple of precious dollars that you may want to spend on other activities in your business. But hold on. Ask yourself if you would rather invest in surveillance cameras or spend thousands of dollars to replace equipment that has been stolen.

Bring in a dose of paranoia.

When it comes to protecting your business, don’t be afraid of coming off as a little paranoid. Change passwords you have shared with associates regularly. Keep important documents away from your desk when leaving the office. Try your best to prevent a data breach.

Keeping your business secure from both internal and external threats benefits everyone. With some forethought and investment, you can keep your business safe.

US National Reconnaissance Office’s New Spy Satellite Takes Off

Satellite in spaceA new U.S. spy satellite took off on Sept. 24 from California’s Vandenberg Air Force Base, as it will begin working for the National Reconnaissance Office (NRO).

The confidentiality of the project includes its intended orbit and designated purpose, which led many to believe that it could the most modern spy equipment ever released into space. However, more concrete details for the new satellite include the NRO’s use of the Atlas V rocket for the 15th time.

Space Reconnaissance

Col. Gregory Wood, the 30th Space Wing vice commander, said that the launch of the NROL-42 spy satellite represented the end of several months of work by the NRO, United Launch Alliance (ULA) and the 30th Space Wing. A ULA Atlas 5 rocket carried the classified spy satellite. Part of the tedious process before the launch may have included the use of an inertial simulator and other navigation systems.

Still, most of us can only imagine what the new payload will exactly do in space, since others that have been launched in the 1980s continue to be mysterious based on their intended purposes. What is certain, however, involves the growth of the global small satellite market by 2023, according to a report from Stratistics MRC.

Bright Outlook

The global small satellite market would reach $7.66 billion by 2023 from $2.28 billion in 2016, partly because of more demand for high-resolution imaging services and affordability. Other factors for the estimated growth include changes on the scope of applications and new technological developments.

North America will take the lion’s share of the market, followed by Asia Pacific. Since high-resolution imaging services play a role in the expected growth, the commercial satellite sector will account for the biggest share based on end users.


The launch of the new U.S. spy satellite left more questions than answers, yet its deployment into space should indicate that satellites will continue to be relevant in the following years.

Online White Labeling: Getting to Know the Business

SEO on keyboardIn the business world, there are different approaches companies use to expand their client base. White labeling is a business term used by companies to help them expand their sales and marketing needs. In the online business world, SEO white label reseller services  are a special kind of business service that provides a unique approach to service distribution and marketing.

What is an SEO reseller?

Generally, white labeling is a term referring to a unique business partnership. One company is responsible in manufacturing a product or service, while a second company manages its sales. The second party company sells their products sans branding, thus the reseller has the liberty to customize and sell the product as their own to their clients.

In the online marketing world, instead of buying physical products or services and selling it as their own, SEO resellers outsource talents and services and sell the output as their own to their clients.

How does it make business for all parties?

Resellers benefit from this set-up by having the chance to build better relationships with their clients. They can also channel their resources and energy to market the product instead of spending their resources on manufacturing their own. Companies are using this option because it is a cost-efficient and time-saving alternative.

As an SEO manufacturer, you would be able to focus on earning and forming the output that is required without having to worry on how to market it. As the client, you would be able to enjoy and reap the benefits of having a competitive SEO.

If you are a business servicing your client, or a manufacturer willing to provide your services, or even a company looking for some ways to help your online marketing expand, you can try to utilize reselling as part of your business strategy.  Whichever part of the business pyramid you are in, reselling can help improve your operations and client relations in many ways.

Thank the GPS: How GPS has Revolutionized Technology

Person using GPSIn today’s world, people use Global Positioning Systems (GPS) in nearly every aspect of life. These devices, such as the GPS constellation simulator and GPS trackers, continue to revolutionize today’s technology by becoming more accessible to multiple industries. From tracking to signal detection, GPS devices have been changing the world since its introduction in the 90s.

GPS in Tracking a nd Real-Time Data Delivery

People use GPS for tracking purposes by placing sensors on objects to track their location. Useful for scientific exploration and fleet vehicle management, these sensors deliver real-time data. Furthermore, the live feed of information helps various organizations, consumers, law enforcement agencies, and government entities manage their resources effectively.

Governments, on the other hand, secure sensors to military personnel, missiles, and planes to help plan and position resources during a war.

GPS in Military Targeting

The military utilizes GPS devices to track and target aircraft flight patterns, bombing patterns, and missile paths. The ability to plan attacks based on accurate GPS coordinates helps make sure that the lives of their soldiers won’t be in jeopardy and that their resources won’t be squandered on ill-planned campaigns.

The military can also use GPS technology to assign specific coordinates from a remote location. This helps keep civilians and soldiers safe as they can navigate away from dangerous locations with suggested maps and routes of specified areas.

Keeping People Safe

Another use for GPS devices is for keeping people safe from bad weather. Enabling GPS on a communications device, such as a personal mobile phone, can keep the location of a person visible as long as a signal is available.

GPS in Signal Detection

Programmers develop computers that can work together with GPS locating systems for signal detection, a boon for people and authorities who need help locating missing persons. Provided that the tracked mobile device its GPS are on, law enforcement can track the device to its general location.

There’s no denying that much of our developing industry technologies rely heavily on GPS. In fact, some social media platforms have integrated GPS software to enable users to post their location and geotag. GPS technology is truly making the world more connected.

3 Top Reasons to Outsource Application and Database Management

Database Management

Database ManagementIn recent years, outsourcing has become prominent in almost every industry. It is no surprise, as you can reduce operational costs as long as you have the right external team that will fulfil the tasks for certain areas of your business. Customer service, billing, and medical claims departments usually outsource their processes. But lately, there have been talks about outsourcing application and database management, as well.

Here are the top reasons why most business experts recommend outsourcing the management of apps and database:

Round-the-Clock Support

It is essential for companies to be always prepared for any IT or database problems that may arise. After all, any system-related setback may result in business catastrophes. While you can hire an internal IT team, it doesn’t mean you’ll have a 24-hour system support. Once you outsource this department, however, you can ensure round-the-clock support since BPO companies that offer this service often have teams with alternating shifts. With a strong IT support, you can expect efficiency in your business operations at all times.

More Focused Internal Team

With outsourced database administration services, you can now let your internal IT department focus more on core projects. Perhaps, with less workload, the team may develop systems that can streamline your other operational processes.  Again, this leads to better efficiency for your company.

Reduced Costs, Better Results

By offloading routine tasks to an external team, not only will you save on operating costs but you will also get better business results with it. As mentioned, outsourcing leads to a more focused internal team. When your team concentrates on core tasks, the in-house staff has a better opportunity to grow as IT experts. In turn, they’ll be more equipped to produce better results.

With all these benefits, outsourcing your application and database management won’t be a bad idea. Just remember to find a company that will provide services meeting your business’ specific IT and database needs.

Using a VPN: How It Will Benefit You

Using a VPNThere are many reasons someone would use a VPN. The most common reason is security because of the need to send encrypted data over a network. But there’s so much more to it than meets the eye.

A virtual Private Network, or VPN, is a collection of computers grouped and networked together over the internet or any public network. This is mostly used by businesses and organizations to connect remote data centers. Individuals can also make use of a VPN to gain access to network resources when they are not on the same local area network or LAN. It could also be used by individuals as a means for securing and encrypting their communications when they are on an untrusted public network. Apart from these, VPNs have many other benefits. Let’s go over some of the reasons you would use a VPN.

Security and Privacy Protection

The minute you connect to the internet, whether through a computer or a mobile device, you are leaving traces of yourself on the network, such as your IP address and internet service provider. This essentially reveals your personal information. When you use a VPN, industry expert Private Tunnel notes that you will be identified with the VPN provider’s information, such as IP address, location, etc. This effectively protects your privacy.

Access to Blocked Websites or Restricted Resources

Some resources such as online radios, TVs, and download sites are restricted to certain geographical locations or internet service providers. A VPN can easily circumvent these restrictions, hence its popularity in countries with heavy restrictions.

Improved Connectivity

Poor web experience and slow browsing may be experienced when the resources you are trying to connect to is physically far from your location. This can happen when your internet routes are not optimal or your internet service provider limits your bandwidth when it comes to international online resources. Connecting to a VPN point of presence routes your traffic even further, which will allow you to have a bandwidth that can easily connect to distant servers.

Other benefits include file sharing and remote access to your computer. There are many VPN providers in the market. But when you choose, get the most secure VPN software you can find.

VPN: The Hero in Online Privacy Protection

VPNIncreased usage of and reliance on online information has its pros and cons. Unfortunately, one of the cons of convenient data access is the increased vulnerability of one’s private information. This issue has been discussed in some movies, including Snowden and I.T.

No one is spared from information theft. Luckily, there are effective ways to protect yourself from the dark forces online. Using secured virtual private network service (VPN) is one of them. There are many VPN service providers and knowing when and why you should use them is essential for your online safety.

Why Should You Use A VPN?

  1. Protect Your Privacy

Use public Wi-Fi with ease through a VPN, as it encrypts your browsing data, preventing administrators and hackers from accessing your data and activities. Buy products online using your card; include your mobile number and home address without the fear of getting your information stolen. A VPN allows users to use the Internet with ease and optimum privacy.

  1. Access Restricted Networks

A VPN allows you to access information from a geographical location and not from your computer’s location. It makes it easier for people to access websites with country specific content or content that is restricted by specific institutions.

When Should You Use A VPN?

  1. All the Time

Private Tunnel supports the idea of using a VPN whenever you put your information online. This means every time you access your social media account, your email, when you shop online, and any transaction that requires you to provide your information.

Still having doubts as to why you need a VPN when you don’t visit restricted sites? Remember that VPNs are not made because people have something to hide. Rather, they are made to help people protect and secure their personal information and privacy. This alone is a valid reason to use the service.